GS25 Launches Unique Alcoholic Beverage 'Makkurte' Targeting MZ Generation
by Lim Chunhan
Published 14 Apr.2023 07:53(KST)
Combination of Makgeolli and Yakult Flavor
GS25 announced on the 14th that it will sell 'Makkurte,' a combination of Makgeolli and Yakult flavor, starting on the 15th.
Makkurte is a unique sparkling Makgeolli produced by Suldamhwa, an online alcohol subscription platform, utilizing the Yakult intellectual property (IP) of hy.
![Makgeuruteu product image. [Photo by GS Retail]](http://www.asiae.co.kr/news/img_view.htm?img=2023041407515788541_1681426318.jpg)
It has already been very popular as a sold-out item online, and GS25 and GS The Fresh are the first to sell it offline. GS25 will stock 8,000 bottles, and GS The Fresh will have 1,000 bottles available.
A GS Retail official said, “Recently, interest in Makgeolli and traditional liquor has significantly increased among young people, establishing a trend of Makgeolli that appeals with catchy names and unique flavors. We plan to expand our range of alcoholic products broadly in the future.”
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