100 Small and Medium Enterprises Receive Online Export Support 'Up to 100 Million'
Ministry of SMEs and Startups Launches Online Export Package Program
Final Selection of 100 Companies After 5.7 to 1 Competition Ratio
Cocodoor, a company selling diffusers for vehicles and homes, was certified as a Brand K product by the Ministry of SMEs and Startups last year. It operates its own online shopping malls in five countries including the United States, Japan, and China, achieving online exports worth $1.34 million (approximately 1.75 billion KRW). The company plans to actively explore new markets such as Southeast Asia in the future.
Cocodoor was selected as a participating company in the newly established 'Online Export Package Program' by the Ministry of SMEs and Startups. On the 13th, the Ministry announced, "566 small and medium-sized enterprises applied for the program, recording a competition rate of 5.7 to 1," and added, "After comprehensively evaluating export readiness, capabilities, and efforts to pioneer new markets, 100 companies were finally selected." This program supports the entire online export process on a 'one-stop' basis. It enables transactions with overseas consumers without direct local entry, allowing market development with relatively low risk.
This program includes △ creation of local language product pages for entry and sales on global shopping malls such as Amazon, marketing including K-product exhibitions, customer response and delivery agency services △ production of marketing content reflecting the culture and consumer trends of target export countries, live commerce using local influencers, and SNS marketing △ fulfillment support to reduce logistics costs for online export companies and continuous logistics fee discounts through agreements with logistics companies △ package support for companies recognized for export competitiveness, including support for building their own overseas online shopping malls (brand malls) in the following year. Support of up to 100 million KRW is planned.
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Companies not selected for this program can apply for individual online export support programs such as global platform entry and logistics support. Detailed information can be found on the Korea SMEs and Startups Agency's GoBiz Korea website (kr.gobizkorea.com).
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