CJ Logistics and Kyobo Bookstore Customer Event... "Recommended Books Come with 'One'"
CJ Logistics announced on the 13th that it will hold the ‘Monthly O-NE’ event in collaboration with Kyobo Bookstore, delivering recommended books through a monthly lottery as part of the ‘O-NE’ service.
Those who wish to participate in the event can leave a comment on the event posts uploaded on the official Instagram accounts of CJ Logistics and Kyobo Bookstore, stating which recommended book from Kyobo Bookstore they want to read. Each company will select 5 winners from the commenters, totaling 10 winners, and deliver one of the recommended books to the winners. The first ‘Monthly O-NE’ event runs from today until the 23rd and will continue monthly until the end of this year.
Kyobo Bookstore has set the theme for April as ‘Blooming Spring, Paving a Flower Path in My Heart’ and selected five recommended books for this month: ChatGPT Answers Life’s Questions, The Temperature of Language, On Days When You Need Comfort, Meet Mr. Kind Shark, If I Can’t Handle Myself, and Flower Book.
CJ Logistics’ O-NE is an integrated brand encompassing all delivery services connecting sellers and buyers. It embodies CJ Group’s ‘ONLYONE’ management philosophy of ‘first, best, and differentiated’ and signifies a ‘one and only (ONE) delivery solution for everyone,’ including sellers and buyers. At the same time, it conveys the excitement and joy of ‘Whatever I order, whenever and wherever, it’s O-NE!’
By using the distinctive proprietary brand ‘O-NE’ instead of ‘parcel delivery,’ CJ Logistics clearly emphasizes that its innovative delivery service brings convenience and enjoyment to everyday life. The ‘O-NE’ brand is also used in other delivery services such as ‘Tomorrow for Sure! O-NE,’ which guarantees next-day delivery if ordered today, ‘O-NE at Dawn,’ which delivers before 7 a.m., and ‘Today O-NE,’ which delivers on the same day of order.
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CJ Logistics plans to expand its collaborative marketing programs by continuing the monthly recommended book delivery event with Kyobo Bookstore. It also intends to accelerate the development of innovative services through the continuous introduction of advanced logistics technologies. A CJ Logistics official said, “This event was planned to commemorate the launch of the delivery brand ‘O-NE’ and to communicate broadly with customers. We will operate various marketing programs utilizing customer touchpoints and provide differentiated delivery experiences to customers through innovative services.”
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