Masters Ratings 'Huge Hit'... 16.25 Million Viewers on Final Day
Official Announcement of CBS Masters Viewership Ratings
Round 4 Reaches 12 Million... Highest Ratings in the Last 5 Years
The viewership ratings are a huge hit.
Yon Ram is cheering immediately after winning the Masters. Augusta (USA) = Photo by Reuters·Yonhap News
View original imageThis is the story of the 87th Masters Tournament (total prize money $18 million), where the PGA Tour and LIV Golf faced off. CBS, which broadcasted the tournament, announced on the 11th (local time) that 16,251,000 people watched the final day of the Masters. Due to bad weather, the matches were postponed, and on the final day, the remaining 3rd round and the final 4th round were held.
The number of viewers who watched the final 4th round was counted at 12 million, the highest viewership in the past five years. The average broadcast rating increased by 19% compared to last year. When Jon Rahm (Spain) made a birdie on the 18th hole (par 4) to secure his victory, the viewership soared to 15 million. American media analyzed that the intense rivalry between the PGA Tour and LIV Golf attracted fans' attention.
Hot Picks Today
"Stock Set to Double: This Company Smiles Every...
- "Is Yours Just Gathering Dust at Home? Millennials & Gen Z Rediscover Digicams O...
- "Continuous Groundwater Pumping Causes Mexico City to Sink 24cm Annually... 'Gia...
- "I Take Full Responsibility"... Seongjae Ahn Issues Direct Apology for 'Wine Swi...
- “She Shouted, ‘The Rope Isn’t Tied!’... Chinese Woman Falls from 168m Cliff ...
The final round ratings were further boosted by the showdown between Rahm, representing the PGA Tour, and Brooks Koepka (USA), one of the top players from LIV Golf. Golf.com also noted that the recent Netflix golf documentary 'Full Swing' has increased interest in professional golf players and tournaments.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.