CU Launches Cheongsin Lemon Highball... Expands Lineup

RTD Highball Sales Up 50.2%

CU announced on the 12th that it will collaborate with the popular artist Cheongshin, who is highly favored by the 2030 generation, to launch the 'Lemon Highball.'

Cheongshin is a renowned artist belonging to the art crew Print Bakery. The newly released Cheongshin Lemon Highball features a refreshing lemon scent combined with the unique bitterness of liqueur. The packaging incorporates charcoal-black lines from Cheongshin's signature Black Neon series. The artwork, depicting bright yellow fruit still life drawn with thick charcoal-like lines, visually expresses the sweet fruit aroma and rich oak scent.

A model is introducing the Cheongsin Lemon Highball at CU.
[Photo by BGF Retail]

According to CU, RTD (Ready To Drink) highball sales increased by 50.2% within three months of launch last month. By age group, those in their 20s accounted for 46.0%, and those in their 30s 31.7%, together making up over 70% of the sales.

A BGF Retail official stated, “CU has been leading alcohol trends by introducing new types of alcoholic products that reflect the diversifying consumer demand for highballs, wine, and more. We will actively discover a wider variety of domestic and international products to provide differentiated customer experiences.”

This content was produced with the assistance of AI translation services.