"K-Tourism Kickoff" Ministry of Culture, Sports and Tourism to Host 'NaeNara Travel Expo' Starting the 13th

Held at Seoul DDP from the 13th to the 16th

The Ministry of Culture, Sports and Tourism announced on the 11th that it will hold the "2023 Nae Nara Travel Expo" under the theme "My Country Local Travel Bucket List" from the 13th to the 16th at the Dongdaemun Design Plaza (DDP) in Seoul, in collaboration with the Korea Tourism Association Central Office.

The Ministry of Culture, Sports and Tourism announced on the 11th that, together with the Korea Tourism Association Central Council, it will hold the "2023 Nae Nara Travel Expo" under the theme "My Country Local Travel Bucket List" from the 13th to the 16th at the Dongdaemun Design Plaza (DDP) in Seoul.
[Photo by Ministry of Culture, Sports and Tourism]

Marking its 20th edition this year, the event will feature over 200 booths operated by 99 organizations. It provides various travel information and products to help visitors create their own travel bucket lists and travel freely. Notably, this expo is the first event implemented under the "K-Tourism Revitalization" plan, which was unveiled as a domestic demand measure at the 15th Emergency Economic and Livelihood Meeting held on the 29th of last month.

Departing from previous expos that mainly provided information on famous attractions, this expo focuses on introducing hidden local travel information such as Hadong Jeonggeum Tea Plantation, Gochang Green Barley Field, Geochang Changpowon, and Yeongwol Seonam Village.

Additionally, from the 13th to the 15th, the "Nae Nara Travel Product Live Sale" will collaborate with travel agencies to offer various local travel products from places like Gangjin, Yecheon, Gangneung, and Goheung at special discounted prices.

Reflecting the trend of increasing pet ownership, various travel contents targeting pet owners will also be showcased. The "Pet-Friendly Travel Planning Zone" will feature a photo zone where visitors can take concept photos traveling with their pets.

The Korea Tourism Organization has created a space where visitors can comfortably relax with their pets while viewing diverse pet-friendly travel information. At the "Conference Hall," a seminar on pet-friendly travel destinations and travel services will be held, featuring Lee Taegyu, CEO of "PetsGo Travel."

In addition, various side events and activities such as an exhibition of poster and promotional video contest winners, the Nae Nara Treasure Hunt (stamp tour), and busking performances are prepared. The opening ceremony will be held at 11 a.m. on the 13th at the DDP Art Hall.

Cho Yongman, the 2nd Vice Minister of the Ministry of Culture, Sports and Tourism, said, "Through the 'Nae Nara Travel Expo,' I hope the people of Korea will join in starting the K-Tourism super engine so that South Korea can become a travel bucket list destination for people around the world."

This content was produced with the assistance of AI translation services.