Administrative Innovation through Color, Green, and Art Marketing

On the 11th, Sinan-gun, Jeollanam-do (Governor Park Woo-ryang) announced that it held a seminar titled "Strategies to Respond to Population Extinction through Cultural and Artistic Administration" on the 10th at the Korea Press Center International Conference Hall, co-hosted by the Korea Public Brand Promotion Institute and With Culture.


This seminar was planned to systematically analyze and respond to establishing identity through art, flowers, museums, and color on each island in the era of population extinction, while promoting Sinan-gun’s bold challenges through color, green, and art marketing, which have become a nationwide role model.


Sinan-gun held a seminar on population decline response strategies through cultural and artistic administration. <br>[Photo by Sinan-gun]

Sinan-gun held a seminar on population decline response strategies through cultural and artistic administration.
[Photo by Sinan-gun]

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On the day, Governor Park Woo-ryang started with a keynote speech on innovative brand management achieved through color marketing and the theme of Sinan, the 1004 Islands, of natural heritage and culture and arts.


Following this, presentations were given on topics including △regional regeneration plans and challenges in the era of population extinction and regional regeneration of Sinan-gun through color marketing △regional regeneration of Sinan-gun through green marketing △regional regeneration of Sinan-gun through art marketing △directions and challenges of place marketing in Sinan-gun such as garden cultivation.


In particular, a panel discussion was held on the theme of challenges and hopes of Sinan-gun in the era of population extinction, involving 10 panelists including the president of the Korea Public Brand Promotion Institute and related public officials, providing various suggestions for the future development of Sinan-gun and marking a step forward.


Governor Park Woo-ryang stated, “We will actively cooperate with residents and strive to create a changed Sinan through advanced administrative innovation to make Sinan, the 1004 Islands where flowers bloom all year round, the 1004 Islands where culture and arts breathe, an island where residents are happy, and an island where anyone wants to live.”



Sinan-gun is making every effort to become a world-class tourism hub where culture and arts flourish, hosting year-round flower festivals such as the world’s best tourist destination Purple Island, the Narcissus Festival, and the Tulip Festival, and establishing a total of 24 museums including the Docho Land Art Museum by Olafur Eliasson, aiming to be a center of pristine nature and future industries.


This content was produced with the assistance of AI translation services.

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