SK C&C Provides Customized Digital Services for Enterprises in Partnership with Salesforce

On the 11th, SK C&C announced that it will jointly develop an industry-specific digital ITS offering model based on Software as a Service (SaaS) with Salesforce Korea.

Salesforce is a CRM (Customer Relationship Management) specialist company based on SaaS. It provides solutions for building close customer relationships at key customer touchpoints including sales, marketing, service, e-commerce, and app development, as well as AI, automation, collaboration, and data analytics solutions that support employees' work experience improvement.

SK C&C, equipped with industry-specific expert organizations and business capabilities, will provide consulting-based digital ITS in the customer CRM domain through the development of SaaS business offering models focused on manufacturing, telecommunications, and distribution sectors. Along with providing SaaS optimized for customer systems and business environments, it will offer comprehensive digital system construction and operation services based on domestic and international digital cases.

In the manufacturing sector, it plans to rapidly implement customized digital innovation models by linking system areas such as ERP (Enterprise Resource Planning), SCM (Supply Chain Management), MES (Manufacturing Execution System) with Salesforce’s SaaS-based CRM and data analytics functions.

In the telecommunications and distribution sectors, the two companies expect to implement AI product prediction systems such as store product sales forecasting and hit product recommendations by combining their business strengths in store management, marketing, and promotion execution.

The two companies have decided to operate a digital joint working group to quickly present a ‘CRM X industry-specific specialized offering model’ that can succeed in the global market.

Kim Wanjong, Head of Digital Business at SK C&C, said, “We will rapidly create accurate and highly usable digital ITS innovation models by linking companies’ existing digital systems with Salesforce’s SaaS,” adding, “Focusing on manufacturing, telecommunications, and distribution sectors, we will develop the most economical and innovative digital systems from production sites to sales and marketing activities.”

This content was produced with the assistance of AI translation services.