"KG Mobility to Sell 'Shoka' via Online Auction, Accumulated Accesses Reach 250,000"

KG Mobility (formerly SsangYong Motor) announced on the 10th that it held the first-ever online live show car auction event in Korea.

The "KG Mobility Auction," held from the 8th to the 9th through the online live commerce platform "Grip," attracted a total of approximately 250,000 participants, with about 120,000 and 130,000 cumulative visitors respectively.

[Photo by KG Mobility]

On the day of the auction, a pre-event was held for visitors to the KG Mobility pavilion at the 2023 Seoul Mobility Show, offering various prizes such as fuel gift certificates, department store gift certificates, Bluetooth speakers, and car wash gift sets through roulette games and more.

The first auction held on the 8th started with the off-road racing concept Torres at 31.8 million KRW, which was a 34% discount including dress-up costs, and was finally won by the bidder with the nickname "Oneuldo Smile," who bid 46.2 million KRW, 14.4 million KRW higher.

The auction for the camping concept dressed-up Torres started at 31.6 million KRW, a 23% discount including dress-up costs, and was won by the bidder "Mun Jangsu," who offered 38 million KRW, 6.4 million KRW higher.

[Photo by KG Mobility]

The first auction vehicle on the 9th was the New Rexton Sports Khan, which started at 40.2 million KRW, a 33% discount off the total price. This fully dressed-up model is optimized for off-road outdoor activities with rooftop tent installation and inch-up for overlanding. "Mun Jangsu," who won the Torres, placed the final winning bid of 58.7 million KRW.

The second vehicle was the New Rexton Sports Khan, with dress-up costs amounting to 26.46 million KRW, optimized for various types of work by installing a UTE BOX and more. Starting at 40.4 million KRW, a 43% discount off the total price, the bidder SMTC placed a winning bid of 58.9 million KRW.

If the four final winning bidders of this auction personally decide to forgo purchasing the Torres and New Rexton Sports Khan, the purchase opportunity will be given to the top 10 highest bidders among the auction participants in order.

This content was produced with the assistance of AI translation services.