No-Mask Era... Danawa's Sales of Travel and Outing Products Soar

Application of AI Price Comparison Technology

Price comparison service Danawa announced on the 10th that the transaction amount for travel and outing-related products in the first quarter of this year increased by up to 187% compared to the previous year.

By major item, golf-related accessories increased by 187%, travel bags by 156%, and swimming gear by 134%. Additionally, with the lifting of the mask-wearing mandate, the transaction amount for makeup cosmetics increased by 76%, perfume by 28%, and beauty accessories by 24%.

Danawa Service Logo. [Photo by Connectwave]

Meanwhile, Danawa is utilizing artificial intelligence (AI) price comparison technology to respond to the growing demand for non-electronic categories such as cosmetics and clothing following the lifting of quarantine measures.

A Danawa representative said, “Non-electronic products such as clothing have short sales cycles and a large variety, so price comparison information was often not provided. Through AI price comparison technology, we plan to expand reliable price comparison information so that consumers can purchase clothes and shoes at the lowest prices.”

This content was produced with the assistance of AI translation services.