LG Electronics President Jo Joo-wan Inspects Asian Production Sites... "Providing World-Class Quality"

Jo Joo-wan, President of LG Electronics (second from the right), is inspecting the production lines for washing machines and air conditioners at the Rayong factory in Thailand. From the 3rd, Jo visited Asian production bases including Vietnam, Indonesia, and Thailand over five days to review local sales strategies. (Photo by LG Electronics)

Jo Joo-wan, President of LG Electronics, recently visited Southeast Asian countries to discuss local sales strategies.

According to LG Electronics on the 9th, President Jo visited Vietnam, Thailand, and Indonesia consecutively for five days starting from the 3rd of this month.

President Jo emphasized to LG Electronics' local subsidiary employees, "Let's advance our operation methods and provide customers with world-class QCD (Quality, Cost, Delivery) to solidify a foundation for sustainable growth."

At his first stop in Vietnam, President Jo held a management meeting in Ho Chi Minh City on the 3rd and received reports on the business status of the Asian region, including Vietnam, a global production hub for automotive components and home appliances.

President Jo stated, "If there is even a slight possibility of quality issues during the production process, it is important to boldly reveal them and quickly find solutions."

On the 4th, he visited the Rayong plant in Thailand to inspect the production lines for home appliances such as washing machines and air conditioners. On the 6th, he moved to Jakarta, Indonesia, to check the manufacturing processes of OLED TVs and refrigerators.

President Jo said, "Vietnam and Indonesia have established a 'locally integrated business structure' by recently setting up research and development (R&D) subsidiaries in addition to existing production and sales subsidiaries," urging to accelerate localization management.

While inspecting Asian production bases, President Jo reviewed the progress of the 'eco-friendly smart factory' initiative and confirmed local sales strategies such as inventory optimization and the use of online channels.

LG Electronics has designated the Asia region, which has high growth potential, as a strategic market and plans to further expand market dominance by enhancing country-specific localized strategies.

Last year, LG Electronics recorded sales of over 7.8 trillion won in the Asian market. Over the past two years, it has maintained an annual sales increase of about 1 trillion won with double-digit growth rates.

President Jo has been continuing his global on-site management activities, including attending CES in the United States, the world's largest home appliance and IT exhibition, in January. In February, he visited ISE, Europe's largest display exhibition, and the AHR Expo, North America's largest HVAC exhibition.

Additionally, last month he visited major business sites in Mexico, Brazil, Chile, and Australia, and this time he embarked on a business trip to the Asia region again.

This content was produced with the assistance of AI translation services.