Take a Photo with 'Boogie and Ddokkaebi'! ... Busan City and HiteJinro Create Expo Photo Zone

Busan City installed a photo zone promoting the bid for the 2030 Busan World Expo in the international terminal waiting area of Gimhae Airport, where there is a high influx of domestic and international visitors and a large floating population, in collaboration with HiteJinro on the 7th.

This photo zone is being introduced for the first time on the 2nd floor waiting area of the Gimhae Airport international terminal and was installed considering the schedule and main routes of the onsite inspection team from the Bureau International des Expositions (BIE).

The photo zone measures 6 meters wide and 2 meters high, featuring the city’s communication character ‘Boogi’ and HiteJinro’s representative brand character ‘Dokkaebi,’ delivering the message “BUSAN IS GOOD FOR EXPO” to support the bid for the 2030 Busan World Expo.

Photo zone for the 2030 Busan World Expo bid support.

“BUSAN IS GOOD FOR EXPO” combines the newly introduced city brand “BUSAN IS GOOD” with support for the 2030 Busan World Expo bid, naturally promoting the city brand of the candidate host city, Busan.

The city expects that since the location where this photo zone is installed has a large and growing floating population, it will enhance the image of Busan as “a city good for hosting the Expo” to domestic and international visitors and allow them to capture this image in photos.

After the onsite inspection, the Expo photo zone will be relocated to the 1st floor waiting area of the domestic terminal, continuing to provide valuable experiences to domestic and international tourists visiting Busan.

Mayor Park Hyung-jun expressed his sincere gratitude to corporate officials, including HiteJinro, who helped create a consensus for the bid promotion along the main routes during the BIE onsite inspection period.

He added, “We will meticulously prepare our promotional strategy during the remaining period to effectively convey and resonate with BIE member countries about the theme and core values of the 2030 World Expo, aiming to leave a deep impression and lasting impact.”

Last summer, HiteJinro promoted the bid and engaged closely with citizens through a marketing strategy featuring the ‘Dokkaebi’ character at Busan’s representative tourist spot, Haeundae (Gunnam-ro), during the peak season.

Additionally, in March this year, HiteJinro wrapped new commercial vehicles with the Expo emblem and promotional slogans, and during the onsite inspection period, actively conducted street promotions using these Expo-wrapped commercial vehicles, demonstrating their active role as supporters of the 2030 Busan World Expo.

This content was produced with the assistance of AI translation services.