[Exclusive] 1st Generation YouTuber Agency 'Ice Creative' Up for Sale

Ice Creative, a first-generation domestic beauty multi-channel network (MCN) company, has been put up for sale.

According to the investment banking (IB) industry, Ice Creative is undergoing procedures for the sale of its management rights. A source from the IB industry said, "Ice Creative, the largest influencer group in the domestic beauty sector and an entertainment company, has been put up for sale." Kim Eunha, CEO of Ice Creative, stated in a phone interview with Asia Economy, "There is an intention to sell."

Ice Creative is a beauty and fashion YouTuber agency founded in 2017 by CEO Kim Eunha. Kim, who discovered and helped popularize YouTubers such as Ssinnim, Ramukke, Rena, and Roseha while working at CJ ENM, established Ice Creative after leaving the company. The company holds intellectual property (IP) rights for popular creators in the beauty, fashion, and lifestyle fields, including Gaekosaerom, Tomotomo, Kim Dayoung, Soyoon, Holly, Haiyena, Doenda, Nuga Young, and Ryeongryeong.

Sandbox Network became the second-largest shareholder by investing 6 billion KRW in Ice Creative in 2019. Last year, Ice Creative attracted bridge investments from Amorepacific and the Next Generation Content Private Equity Fund, reaching a total accumulated investment amount of 9.5 billion KRW.

This content was produced with the assistance of AI translation services.