Scale Doubled, Age Range Expanded to 20s to 60s

Woori Card has launched a customer panel organization that has doubled in size compared to the past and is composed of a diverse age range.


On the 6th, Woori Card announced that it held the inauguration ceremony for the customer panel 'NU (New)-Advisor' at its headquarters in Jongno-gu, Seoul, the day before.


This year, Woori Card expanded the customer panel to twice its previous size and composed it of various age groups ranging from their 20s to 60s. To listen to opinions for the protection of financially vulnerable consumers, whose importance is increasing socially, senior and foreign panels were also specially selected.


The customer panels will discuss products and services, convenience of customer touchpoints, and satisfaction with digital experiences through monthly online and offline meetings involving related departments. Woori Card plans to actively utilize the opinions and ideas gathered in these meetings to improve its operations.



The event was the first official activity of President Park Wansik, who took office last month. President Park said, "I will take the old saying 'Good medicine tastes bitter, and honest words are hard to hear' as a lesson and listen carefully to the voice of customers together with all employees," adding, "Through innovations that customers can empathize with and feel practical help from, we will strive to become a brand loved by customers."

At the 'New (NU) Advisor' customer panel inauguration event held on the 5th at the Woori Card headquarters in Jongno-gu, Seoul, Park Wansik, President of Woori Card (third from the left in the front row), and the customer panel members are taking a commemorative photo. (Photo by Woori Card)

At the 'New (NU) Advisor' customer panel inauguration event held on the 5th at the Woori Card headquarters in Jongno-gu, Seoul, Park Wansik, President of Woori Card (third from the left in the front row), and the customer panel members are taking a commemorative photo. (Photo by Woori Card)

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