IU Becomes Longest-Serving Model for 'Jeju Samdasoo'... "4th Year of Partnership"

Jeju Development Corporation announced on the 6th that it will continue its partnership by selecting singer IU as the brand model for Jeju Samdasoo this year as well.

This is the first time Jeju Samdasoo has appointed the same model for four consecutive years. Jeju Samdasoo reselected IU as the model because her clean and clear image aligns with the brand identity. As Jeju Samdasoo's longest-serving model, IU is expected to deliver a trustworthy brand message through the synergy built over the years.

On the same day, Jeju Samdasoo also released a teaser video for the advertising campaign featuring IU. The pre-released video begins with IU’s mysterious back view against the backdrop of Jeju’s blue sea. In the final scene, the subtitle “Because I trust it, Samda is my lifelong water” appears as IU gazes directly at the camera, sparking curiosity about the overall story. The teaser video is available on Jeju Samdasoo’s social media channels, including YouTube, and the full campaign video will be released on the 13th.

A representative from Jeju Samdasoo said, “Jeju Samdasoo, the nation’s bottled water, and IU share many similarities, from being loved by people of all ages to having a clean image. We are delighted to create synergy with IU once again and will repay customers who trust and choose Jeju Samdasoo with clean and pure-tasting water.”

This content was produced with the assistance of AI translation services.