Samsung Electronics Expands IP Partnership with AMD... Exynos Graphics Innovation Announced

Responding to Growing Mobile Game Demand
Utilizing AMD Radeon Graphics IP
Introducing Exynos to Enhance Gaming Experience

Samsung Electronics is expanding its strategic partnership with US-based AMD in the field of next-generation high-performance and low-power graphics intellectual property (IP). The goal is to introduce application processors (APs) with enhanced graphics capabilities to the market, providing an optimal experience as demand for mobile gaming increases.

On the 6th, Samsung Electronics announced that it will expand the application of next-generation graphics solutions developed with AMD's ultra-low-power, high-performance Radeon graphics IP to its mobile AP brand, Exynos lineup. Radeon is a graphics processing unit (GPU) brand developed by AMD.

Samsung Electronics is strengthening its collaboration with AMD, a leader in console game graphics technology, to provide the best mobile experience tailored to the growing demand for gaming. David Wang, Senior Vice President of AMD Radeon Technology Group, explained, "This expanded collaboration demonstrates both companies' efforts to deliver the best graphics experience to mobile users."

Previously, the two companies signed a license agreement in 2019 to utilize AMD's high-performance graphics IP architecture (RDNA). Through this, they jointly developed the GPU 'Xclipse' for mobile APs last year, based on AMD's next-generation high-performance gaming graphics architecture RDNA2. This is the first collaborative result between the two companies in three years, and Samsung Electronics explained that without cooperation with AMD, it would have been difficult to launch its own mobile graphics solution in a short period.

Samsung Electronics mobile AP 'Exynos 2200' equipped with GPU 'Xclipse 920' / [Image courtesy of Samsung Electronics]

Samsung Electronics views the GPU's role within the AP as increasingly important as mobile gaming demand grows. Seongbeom Park, Executive Vice President of Samsung Electronics' System LSI Business Division, stated in August last year, "As smartphone performance levels become standardized, it is not easy to create a performance difference that consumers can feel," emphasizing, "If flagship smartphone users need to purchase the latest smartphone in the future, it will be because of gaming performance." This implies a high potential for GPU development that determines mobile gaming performance.

Samsung Electronics plans to provide high-performance, high-definition gaming experiences at the level of console games to various devices such as smartphones. It also announced a goal to expand the research and development (R&D) ecosystem for next-generation graphics solutions. Seokjun Lee, Vice President of Samsung Electronics' System LSI Business Division, said, "Samsung Electronics is leading mobile graphics technology innovation with AMD by being the first in the industry to apply the 'Ray Tracing' feature, previously used in console games, to mobile APs," adding, "We will secure differentiated mobile graphics solutions with low-power solution design know-how and competitiveness."

According to a game report published by Samjong KPMG, the global game market size is expected to grow from $219.8 billion in 2021 to $257.7 billion in 2024, with an average annual growth rate of 5.5%. As of 2021, mobile games accounted for a majority share (45.6%) of the entire game market, making them a core segment. By 2024, this share could increase to 48.6%.

This content was produced with the assistance of AI translation services.