Naver Shopping Win-Win Exclusive Zone 'Naranhi Gage'... Expanding Local Market Access
Naver announced on the 6th that it will open 'Naranhi Gage,' a dedicated coexistence pavilion on Naver Shopping where small and medium-sized enterprises (SMEs) and local government planned exhibitions and products from across the country can be viewed together.
'Naranhi Gage' is a name that embodies the meaning of coexistence, supporting the growth of SMEs and small local stores together. At 'Naranhi Gage,' various products from SME producers and regional linkage projects in categories such as food and living are exhibited.
Shopping live content delivered directly from production sites, planned exhibitions prepared by local governments or related organizations can be viewed in one place. Various SME and creator products such as Happy Bean funding and Gonggamgage can also be explored. Naver expects this to help expand online customer touchpoints and increase sales by supporting SMEs activating online businesses with new exposure spaces and introducing excellent products with various benefits.
Notably, ▲'Best Planned Exhibition Naranhi' gathers planned exhibitions offering various discounts and benefits, and ▲'Naranhi Gage Shopping Live' introduces clips of '2 PM Paldo Yuram,' a live broadcast showcasing products from all over the country every day at 2 PM. Additionally, ▲new products from local and small brands and ▲the 'Together Success Story' corner featuring stories of local producers and small business owners can also be found.
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Kang Kyung-don, Naver's lead manager, said, “We established 'Naranhi Gage' to ensure that excellent products from various SMEs and local producers active on Naver can be exposed to users in diverse ways. We will also expand cooperation with related organizations and local governments so that SMEs can broaden their sales channels, secure regular customers, and gain opportunities for increased sales.”
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