Makgeolli Released by Advertising Company

Innocean Creates Own IP Character 'Bostokki'
Partners with Hangangjujo to Launch 'Bostokki Makgeolli'
Popup Event from 7th to 9th "Starting Platform IP Business"

Innocean is expanding its business with its self-developed intellectual property (IP) character 'Bostokki.' The Bostokki character plans to collaborate with various domestic and international brands, starting with Makgeolli, the first of its kind created by an advertising company in Korea.

Innocean announced on the 6th that it has launched the IP character Bostokki, which it developed in-house. Designed directly by Innocean, Bostokki is described as an honest and unique yet somewhat prickly character that embodies the essence of Innocean. It looks similar to a rabbit but represents a new species that considers itself the boss of the world, something never seen before.

An Innocean official stated, "Instead of calling collaborations with brands 'collaborations,' Bostokki 'bites' the brands. It may seem a bit cheeky and annoying, but this attitude appeals not only to cool clients who like such traits but also to the MZ generation (Millennials + Generation Z), who value individuality and taste."

Bostokki Makgeolli [Photo by Innocean].

Simultaneously with the launch of Bostokki, Innocean partnered with the alcoholic beverage manufacturer Hangang Joojo to release 'Bostokki Makgeolli,' the first Makgeolli created by an advertising company in Korea. Bostokki Makgeolli is a 9-degree raw Makgeolli made from 100% polished rice. It initially has a sweet vanilla aroma right after bottling, and over time, its acidity and carbonation increase, highlighting a clean, dry taste. Depending on the storage method (temperature), various flavors can be enjoyed.

Bostokki Makgeolli is available for purchase through major online and offline distribution channels, including KakaoTalk Gift, Naver Shopping, and convenience stores. Innocean and Hangang Joojo will also open a pop-up store on the first floor of Young Plaza in Jung-gu, Seoul, from the 7th to the 9th.

Leveraging the Makgeolli launch, Innocean plans to continue collaborating with domestic and international brands seeking creative, marketing consulting, and market development. With Bostokki at the forefront, they aim to introduce new forms of creativity and marketing in the 'platform IP business' market by launching private brand (PB) products and various services.

This content was produced with the assistance of AI translation services.