Special Boom in No-Mask Era... Gmarket's Spring Outing Products Sales Soar

Sharp Increase in Sales of Fashion and Cosmetics

Recently, with the arrival of the full-fledged no-mask era, sales of spring outing products have significantly increased.

According to Gmarket on the 30th, sales of outing fashion from the 19th to the 29th of this month increased by 15% compared to the previous year. Outdoor activity beauty products grew by 38%, picnic and camping supplies by 74%, and outdoor snacks by 34%, showing high growth rates.

Citizens are walking along the cherry blossom path at Jungoe Park in Unam-dong, Buk-gu, Gwangju. [Image source=Yonhap News]

Looking at the main popular products, sales of dresses increased fourfold (297%) compared to last year. Tote bags doubled (110%), and trench coats and jackets sold 48% more. Sunscreen sales rose by 80%, BB cream and tone-up cream by 88%, and men's cosmetics by 63%. Picnic mats surged by 220%, ice boxes by 96%, and lunch boxes by 50%.

A Gmarket representative said, “With the lifting of social distancing, demand for spring fashion and outing products is rapidly increasing,” adding, “Our spring promotion is receiving a positive response.”

This content was produced with the assistance of AI translation services.