Hyundai Department Store Group Donates 150 Million Won for Children's Traffic Safety
ChildFund Korea and 'Safe School' Campaign
Installation of Cameras, Monitors, and Speakers in Accident-Prone Areas
Hyundai Department Store Group is partnering with the Green Umbrella Children’s Foundation to create safer routes for children going to and from school.
On the 30th, Hyundai Department Store Group announced that it had donated 150 million KRW to the Green Umbrella Children’s Foundation to support the creation of a safe traffic environment for children. The donation ceremony, held at the Green Umbrella Children’s Foundation headquarters in Jung-gu, Seoul, was attended by Jang Hojin, CEO of Hyundai Department Store, and Hwang Younggi, Chairman of the Green Umbrella Children’s Foundation, among others.
![(From left) Jang Hojin, CEO of Hyundai Department Store Group, and Hwang Younggi, Chairman of Green Umbrella Children's Foundation, are posing for a commemorative photo after the donation ceremony of 150 million won for the 'Safe School' sponsorship. <br>[Photo by Hyundai Department Store Group].](http://www.asiae.co.kr/news/img_view.htm?img=2023033008503272002_1680133833.jpg)
(From left) Jang Hojin, CEO of Hyundai Department Store Group, and Hwang Younggi, Chairman of Green Umbrella Children's Foundation, are posing for a commemorative photo after the donation ceremony of 150 million won for the 'Safe School' sponsorship.
[Photo by Hyundai Department Store Group].
The donated funds will be used for the 'Safe School' campaign. The Safe School campaign involves installing traffic safety solutions such as the AI camera, monitor, and speaker system called 'Blind Spot Smart Eye' in areas near elementary schools where traffic accidents are a concern. These devices alert drivers and pedestrians to dangers through video and audio warnings to help prevent accidents.
CEO Jang said, "We hope this donation will contribute, even if only a little, to improving traffic safety for children, who are the future leaders." He added, "We will continue to show unwavering interest and support so that children can grow up nurturing their dreams in a safe environment."
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Meanwhile, Hyundai Department Store Group operates the 'Bluebird Support Project,' which supports the welfare of underprivileged children. The project selects beneficiaries in three core areas: healthy growth, talent development, and medical and rehabilitation support. It runs a total of 20 programs, including support for low-income children’s classical music talent development and financial aid for treatment of children with incurable diseases.
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