BNK Financial Group Under Chairman Bindaein, Executes Organizational and Personnel Restructuring

Future Growth, Digital, Synergy, and Brand Value-Focused Organization

Management Innovation and Organizational Vitality with Bold Generational Change and Personnel Reform

BNK Financial Group, under the leadership of Chairman Bindae-in, has carried out an organizational and personnel restructuring.

On the 29th, BNK Financial Group announced that it had streamlined its organization functionally and implemented a large-scale organizational restructuring to strengthen the control tower role over its holding company subsidiaries and to promote management innovation.

However, subsidiaries minimized organizational restructuring to maintain continuity and stability in business operations.

Along with the organizational restructuring, personnel changes were made in the management of the holding company and subsidiaries such as banks to achieve early management stability and revitalize the organizational atmosphere.

The core of this organizational restructuring and management personnel changes includes establishing a new growth strategy system, strengthening digital capabilities, maximizing group synergy, promoting differentiated brand strategies, and appointing new talents to invigorate the organization.

BNK Financial Group Busan Bank Headquarters.

To secure future growth engines and leap toward becoming a fully integrated financial group, the Group established a ‘New Growth Business Division’ and decided to promote innovation across all aspects of management.

The newly established New Growth Business Division will not only discover new business areas but also serve as a foothold for future growth by promoting strategic alliances at the group level.

A ‘Digital Innovation Committee’ directly under the chairman will also be newly formed. To actively respond to the Big Blur era, the chairman will personally lead digital-first management and enhance the digital capabilities of subsidiaries.

The Group integrated the asset management division, CIB (Corporate & Investment Banking) division, and capital markets division?business support organizations within the holding company?to create a new ‘Group Synergy Promotion Division,’ which will propose strategies to maximize synergy among subsidiaries and oversee joint projects among affiliates.

Additionally, a ‘Group Brand Strategy Division’ will be established to advance brand strategies and expand communication with market stakeholders.

BNK Financial Group plans to abolish the current group leader system operated separately by each subsidiary and transition to a business headquarters system to establish a rapid decision-making structure and flexible headquarters organization operation.

A group official stated, “In the management personnel changes following this organizational restructuring, we focused on ‘work competency,’ ‘performance,’ and ‘morality and ethics,’ and plan to further strengthen the group’s competitiveness through bold generational changes that select the right talents for the right positions and inject vitality into the organization.”

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