Kabrew Launches Can Highball 'Easy Pina Colada Highball'

'Easy Blue Hawaii Highball' Follow-up
Available for Purchase at GS25 and GS The Fresh

Cabrew announced on the 29th that it will launch the RTD (Ready To Drink) highball "Easy Pina Colada Highball," which can be easily enjoyed anytime and anywhere.

Cabrew's RTD highball brand "Easy Highball" is a ready-to-drink canned highball that can be enjoyed easily without the need to prepare multiple ingredients. It features a stylish package design that evokes a relaxed atmosphere, and it is characterized by brewing the base liquor (源酒) directly and mixing various additional ingredients according to Cabrew's unique recipe.

Earlier this month, Cabrew released the first product in the series, the "Easy Blue Hawaii Highball," which combines a refreshing blue color with a sweet and tangy lemon aroma and whiskey scent. Following this, they are introducing the sequel, the Easy Pina Colada Highball.

The new Easy Pina Colada Highball is inspired by the popular pina colada cocktail, especially favored in warm weather. It contains pineapple concentrate to deliver a rich pineapple flavor along with the sweet and smooth taste and aroma of coconut. Carbonation adds a refreshing touch, so by simply pouring it over a glass of ice, you can conveniently enjoy the same highball taste you would have at a pub or restaurant, whether at home or outdoors.

The package applies the yellow color that evokes the product’s taste and aroma, along with the representative "EASY" font design of Easy Highball. The price is 4,950 KRW per 500mL can, and it is available at convenience store GS25 and supermarket GS The Fresh. GS25 is also running a promotion offering a free ice cup (M) with purchase.

A Cabrew representative said, "Easy Highball, introduced as our own brand, is designed with the concept of providing not only the convenience of RTD highballs but also a relaxing time with a glass of highball. The packaging is photo-worthy, and the product has almost no bitter alcohol taste, filled with the sweet fruit flavor and refreshing carbonation, making it perfect for light enjoyment as the weather warms up."

This content was produced with the assistance of AI translation services.