AtHome Launches Khaki and Beige Beam Projector Colors Targeting Camping Enthusiasts
Home appliance specialist 'AtHome' will launch two new colors, Vintage Khaki and Cream Beige, for its Minix brand beam projector on the 1st of next month.
Vintage Khaki expresses an outdoor vibe targeting camping enthusiasts, while Cream Beige represents harmony that can blend with any interior in the living room. Including the existing white-toned Greige, the product will now be available in three colors, expanding users' choices.
The Minix beam projector, now in its third year since release, is characterized by its portability. It features 350 ANSI lumens (a unit of projector brightness) to reduce eye strain, and a static contrast ratio of 2500:1, commonly used in gaming monitors, to enhance screen clarity.
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This product has ranked number one in beam projector sales on online malls such as Today’s House and KakaoTalk Shopping. Last year, it entered offline channels like Lotte Department Store Jamsil Branch, and earlier this month, The Hyundai Seoul.
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