hy, 'Stresscare Shim' Sells 5 Million Units in 6 Weeks After Launch

hy announced on the 28th that its new product, ‘Stress Care Shwim,’ surpassed 5 million units in cumulative sales within 6 weeks of its launch.

Stress Care Rest. [Photo by hy]

This is a faster record than the hit brand ‘Jang Care Project MPRO3’ introduced in 2019. It means more than one bottle was sold every second. Shwim is a drinkable probiotic and hy’s strategic product developed after over two years of research to target the mental healthcare market.

The key ingredients are hy’s patented five probiotics and ‘Theanine (L-Theanine).’ It can help with gut health as well as relieve tension caused by stress. Among domestic liquid products, Shwim is the only one that contains these two main ingredients together. Shwim applies a scent differentiated from existing dairy products. It blends three types of aroma oils (bergamot, chamomile, lemon) with its own recipe that fits the brand concept. The packaging design, reminiscent of a blue sky, is also a distinctive feature.

hy has also launched full-scale marketing through actress Shin Min-a. Production volume has been increased to the daily maximum level in preparation for spring and summer, when beverage consumption rises significantly. When ordered, the product is delivered free of charge by a Fresh Manager, and subscription service is available. The sales channel has also been expanded with a convenience store exclusive product. The convenience store version of ‘Shwim’ contains the same 250mg of theanine as the direct sales channel. It can be stored at room temperature, making it convenient to carry. There is also a launch event. Those who apply for regular delivery by the 31st will be entered into a draw to win a ‘The Stay Healing Park accommodation voucher.’

Shin Sang-ik, head of hy’s M&S division, said, "Stress Care Shwim is a complex functional product designed for the health of modern people," adding, "Sales of the convenience store exclusive product launched this month are also rapidly increasing."

This content was produced with the assistance of AI translation services.