Emart Changes Closing Time to 10 PM... Increasing Customer Benefits

Evening Discount Event Starting at 7 PM

Emart announced on the 28th that it will conduct various promotions in line with the new operating hours of "10 AM to 10 PM," which will take effect from the 3rd of next month.

With the store closing time changing from 11 PM to 10 PM, the usual evening discounts that started at 8 PM will be moved up by one hour to 7 PM. This means office workers can stop by the store on their way home from work to purchase discounted products. In addition to adjusting the evening discount hours, stores may also offer early discounts during peak times (2 PM to 6 PM). Last year, stores such as Hanam and Geomdan, which adjusted their closing times, offered 30-40% discounts on salads, fish, and home meal replacement (HMR) products between 3 and 4 PM.

A banner notifying the adjustment of business hours is displayed at the Emart store.
[Photo by Emart]

At the corporate level, Emart plans to support stores in actively conducting promotions. From December last year to February this year, the Asan store gave away a pack of three facial tissues to customers who shopped three times between 9 PM and 10 PM with purchases over 30,000 won. The Iksan store promoted the operating hours of 10 AM to 10 PM and provided coupons for purchasing agricultural and seafood products at a 50% discount. The Gunsan store is running an event until the end of March where customers who visit between 8 PM and 10 PM and spend over 50,000 won receive a cooling pack as a gift.

An Emart representative said, "We will support stores in actively conducting discount events and promotions in line with the adjustment of operating hours," adding, "We will use the adjustment of operating hours, reflecting changes in customer consumption patterns, as a driving force to evolve into a customer-tailored large supermarket that increases customer convenience."

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