Lotte Department Store Recruiting Kids Orchestra Members... Fostering Musical Talent

Final Selection of Approximately 70 Members Scheduled for May

Lotte Department Store announced on the 28th that it is recruiting the first generation of members for the Kids Orchestra in connection with its social contribution campaign, Rejoice, to support children who dream of performing on the world stage.

The recruitment scale is about 70 members in total, targeting students from 2nd grade in elementary school to 2nd grade in middle school. From April 29 to May 10, applicants can submit their application forms along with performance videos via the official email, and the first round of selection will be conducted through video screening. The application form can be downloaded from the official website of the Lotte Cultural Center, and the video should feature a free piece performed using one instrument. Eligible instruments include violin, viola, cello, double bass, flute, oboe, clarinet, bassoon, horn, trumpet, trombone, tuba, and percussion. After a live audition in May, the final members will be selected, and official activities are scheduled to begin with the inauguration ceremony on May 27.

Lotte Department Store is recruiting the first generation of members for the Kids Orchestra.
[Photo by Lotte Department Store]

Lotte Department Store will provide world-class professional education to the selected members. Starting in June, based on the advice of Director Lee Seong-ju of the Korea Arts Gifted Education Institute, members will practice and coordinate their pieces at the Lotte Cultural Center and Lotte Cultural Hall within Lotte Department Store. Overall rehearsals and education will involve conductor Lee Min-hyung, former deputy conductor of the Busan Philharmonic Orchestra, and professional faculty members. For the clarinet and violin sections, world-renowned clarinetist Andreas Ottensamer and violinist Ray Chen will conduct one-day master classes.

Starting with the Rejoice Concert on August 16, various social contribution activities will continue. All ticket sales from the concert will be donated, featuring solo orchestra performances by the Kids Orchestra and collaborations with famous domestic and international artists. Afterwards, mini concerts will be held at schools and counseling centers in underprivileged areas, and at the end of the year, special music tracks will be produced with proceeds donated, actively engaging in meaningful activities.

A representative from Lotte Department Store said, “We hope this opportunity will not only allow members to participate in concerts but also to enjoy playing music together, learn how to communicate with each other, and potentially nurture the next Jo Seong-jin, Lim Yoon-chan, or Yang In-mo.”

This content was produced with the assistance of AI translation services.