Doosan Bobcat Unveils 'Bobcat Forklift' for the First Time at US Logistics Equipment Exhibition

Doosan Bobcat is expanding its business in the North American logistics equipment market under the 'Bobcat' brand.

Doosan Bobcat announced on the 24th that it participated in the logistics exhibition 'ProMat 2023,' held from the 20th to the 23rd (local time) in Chicago, Illinois, USA.

Doosan Bobcat Vice Chairman Scott Park (center) is meeting with Mike Volweber, North America Regional Manager (left), Lance Matton, Industrial Equipment Manager, and North American industrial vehicle dealers at the logistics exhibition 'ProMat 2023' held in Chicago, USA, on the 20th, explaining the company's vision.

Doosan Bobcat promoted Bobcat forklifts at the exhibition, introducing the Bobcat brand for the first time as logistics equipment rather than construction or agricultural machinery.

The company has redefined its global brand strategy and decided to utilize the 'Doosan' and 'Bobcat' brands regionally. The Bobcat brand will be expanded in North America and Europe. In the future, the Bobcat brand will be applied to logistics equipment including forklifts, portable power products such as mobile generators, and lighting equipment for sales.

The Doosan brand will be used mainly in regions where it has established strong brand power. It will be maintained in markets such as South Korea, where it holds the number one market share in forklift products, as well as China, India, and Southeast Asia.

A Doosan Bobcat official said, "In recent years, we have seen the Bobcat brand quickly establish itself in the North American market with compact tractors and lawn mowers launched under the Bobcat brand, reaffirming Bobcat's brand power. By adding high-quality Doosan products to Bobcat's overseas portfolio, we will expand our scope and provide an enhanced customer experience."

This content was produced with the assistance of AI translation services.