T'way Air's Membership 'T'way Plus' Gains Popularity: "Customer-Centric Differentiation Worked"

T'way Air announced on the 22nd that its subscription-based membership service, 'T'way Plus,' which marked its one-month launch anniversary, continues to gain popularity with an increasing number of subscribers.

Unlike typical airline mileage or point systems that require multiple flights and accumulating performance, T'way Plus is designed to allow users to enjoy various benefits immediately upon subscription. It is a highly efficient membership system and is currently patent-pending.

The number of T'way Plus subscribers surpassed 1,000 within two weeks after its launch on the 22nd of last month. As of the 21st of this month, the number has reached approximately 1,500, showing a steady upward trend due to growing interest in this differentiated subscription-based membership.

Customers can choose from four products?Light, Basic, Premium, and Premium Plus?based on their travel preferences. All subscribers receive basic benefits such as earning up to 97% of the subscription fee in points, free advance seat purchases, airline ticket discount coupons, and priority access to early bird promotions. Depending on the product type, additional benefits include online itinerary change fee waivers, discounts on ancillary services, exclusive check-in counters, and free trials of the Crew Class.

According to T'way Air, the Premium plan has the highest subscriber ratio among the T'way Plus products. This reflects the recent trend of strategic consumption that values practicality over simply low prices.

Additionally, T'way Plus allows subscribers to add one companion at the time of subscription to share the benefits. This system is useful as subscribers can designate different companions for each trip. About half of all T'way Plus subscribers have chosen the companion addition option.

To celebrate the launch of T'way Plus, T'way Air is extending the subscription period by 30 days for those who subscribe by the 31st of this month. Furthermore, through a referral event running until May 31st, generous prizes such as two Business Saver tickets will be awarded. Subscription and detailed information can be found on the official T'way Plus website.

A T'way Air representative stated, “We will maximize customer satisfaction through differentiated membership to secure a loyal customer base and enhance competitiveness,” adding, “We will continue to offer T'way’s unique services that satisfy not only cost-effectiveness but also psychological satisfaction relative to price, known as 'gashimbi.'”

This content was produced with the assistance of AI translation services.