Tmon 'All Day', Over 10,000 Buyers on Average
1 in 2 Buyers Make Repeat Purchases of 2 or More Times
Tmon's 'All Day,' which features one brand per day, is showing strong results. Tmon announced on the 22nd that All Day records an average page view increase of more than six times and sells one item every two seconds.
All Day is a section where Tmon selects one brand per day and focuses its marketing efforts. From the initial screen customers see on the Tmon app to the top left logo area, the top main banner, and the bottom shortcut banner, all are dedicated to the collaborating brand.
The biggest strength is the concentration of exposure. The average page views (PV) of All Day are more than six times higher compared to other planned sections. Also, now marking 100 days since its launch, more than 10,000 customers purchase per session on average, with sales occurring at a rate of one item every two seconds, gaining popularity.
For example, E-Land recorded sales during one All Day on Tmon that exceeded 30% of its monthly sales. Samsung Electronics' All Day saw a 347% increase in sales and a 168% increase in customers compared to the daily average. KFC's All Day also set a record by selling over 100,000 items in a short time. As brands achieving daily sales exceeding 1 billion KRW continue to emerge, the number of partner companies wishing to participate repeatedly is also increasing.
Customer response is also enthusiastic. Among All Day purchasers, one in two customers was found to make repeat purchases on Tmon two or more times. Additionally, All Day buyers regularly browse and purchase across various categories, including fashion, lifestyle, leisure, and electronics.
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Jeon Gu-kyung, Head of Marketing at Tmon, said, "All Day is a one-day co-marketing collaboration with one brand per day, focusing Tmon's platform capabilities and enhancing the brand's value." He added, "We plan to continue creating diverse opportunities for mutual growth with partners and customers."
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