Seven Eleven Launches 'Juhyunyoung Bibimbap Lunchbox' in Full Scale

Introducing Two Types: 'Basak Bulgogi Bibimbap' and 'Jeonju-style Bibimbap'

Seven Eleven announced on the 22nd that it has launched two types of ‘Juhyunyoung Bibimbap’ lunchboxes (Crispy Bulgogi Bibimbap, Jeonju-style Bibimbap).

The news of Seven Eleven’s launch of the Juhyunyoung Bibimbap lunchboxes has attracted great interest not only from consumers but also from store owners, with the order volume on the first day increasing by 700% compared to the usual bibimbap lunchbox orders. Seven Eleven plans to introduce a total of 10 types of Juhyunyoung Bibimbap lunchboxes this year, including Jeyuk Ssambibimbap and Spring Naengi Bibimbap next month.

The social media (SNS) promotional video ‘Bibim Scandal,’ starring Juhyunyoung as the main character, was also released. The five-part series titled ‘Juhyunyoung’s Seven Eleven Bibim Scandal’ has released the comprehensive trailer and episodes 1 and 2 on Seven Eleven’s official YouTube and Instagram channels. The remaining episodes will be released sequentially.

Choi Yumi, head of Seven Eleven’s Food Team, said, “After last week’s launch announcement, we received many inquiries from store owners about the release and ordering of the Juhyunyoung Bibimbap lunchboxes,” adding, “Since there is great interest from MZ (Millennial + Gen Z) customers and franchise stores, we expect high sales volume.”

This content was produced with the assistance of AI translation services.