Hyundai Motor Company announced on the 21st that it will sponsor a dedicated bus to the Korea Football Association (KFA) so that the South Korean national football team can participate in matches in optimal condition.


On the 20th, Hyundai held a vehicle handover ceremony at the Paju NFC (National Football Center) attended by Yu Won-ha, Vice President and Head of Domestic Business Division, J?rgen Klinsmann, head coach of the national football team, Lee Young-pyo, Vice Chairman of the Korea Football Association, and other officials.


Hyundai provided one ‘Universe,’ a premium express bus, to the Korea Football Association. The Universe is a 29-seat bus equipped with numerous safety technologies including ▲Driver Attention Warning (DSW) ▲Forward Collision-Avoidance Assist (FCA) ▲Smart Cruise Control (SCC) ▲Steering Haptic Function.


In particular, Hyundai Motor Company held this handover ceremony on the first gathering day of the national football team after the appointment of new head coach Klinsmann, adding significance as a support for a new beginning in Korean football.

Players Baek Seung-ho (from the left), Lee Young-pyo, Vice Chairman of the Korea Football Association, Yoo Won-ha, Vice President and Head of Domestic Business Division at Hyundai Motor Company, Coach J?rgen Klinsmann, and player Kim Moon-hwan. Photo by Hyundai Motor Company

Players Baek Seung-ho (from the left), Lee Young-pyo, Vice Chairman of the Korea Football Association, Yoo Won-ha, Vice President and Head of Domestic Business Division at Hyundai Motor Company, Coach J?rgen Klinsmann, and player Kim Moon-hwan. Photo by Hyundai Motor Company

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Hyundai Motor Company has been a reliable partner of Korean football, continuously providing financial and in-kind support for 25 years since 1999. This year, in addition to the dedicated bus, Hyundai is sponsoring a ‘Staria Cargo’ vehicle to assist KFA staff who support the team’s training and matches by safely transporting various goods and equipment. Last year, Hyundai provided the Ioniq 5 as a work vehicle to support the Korea Football Association’s transition to eco-friendly mobility.



A Hyundai Motor Company official said, “We support the national football team starting anew to deliver great performances and inspire the public together with the Universe,” adding, “Hyundai will continue its support and efforts for the development of Korean football.”


This content was produced with the assistance of AI translation services.

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