SK Hynix Unveils New Code of Conduct 'New CoC' Created by Its Members

'New CoC' Short-Form Contest Selected Works to Be Announced Soon

On the 20th, SK Hynix unveiled its new behavioral framework, the 'New Code of Conduct (New CoC),' created with participation from both management and employees, on its newsroom. The New CoC embodies the company's core values and working methods, aiming to share and empathize for greater development.

During the establishment of the New CoC, SK Hynix considered a direction focused on working in a way true to SK Hynix and on behavior that can be easily practiced in daily life to gain trust and empathy from stakeholders. Through this, "Making the world happier with advanced technology" was set as the core value of the New CoC.

The New CoC consists of six behavioral principles. Specifically, these are ▲ Acting with a higher standard ▲ Communicating and solving problems through data ▲ Connecting and collaborating as one team ▲ Accumulating more, minimizing size, and storing more ▲ Preparing ahead of customers and moving swiftly ▲ Excelling in difficult times and having strong attention to detail.

SK Hynix emphasized the significance of having all employees participate in establishing the New CoC. They conducted interviews with management and employees to extensively gather strengths and areas for improvement in SK Hynix’s corporate culture, then analyzed this data using big data techniques to extract key keywords related to employees’ working styles, attitudes, language, and expressions. Subsequently, workshops and surveys were held to finalize the framework.

Going forward, SK Hynix will communicate the New CoC through employee participation. From the 6th to the 19th, a short-form video contest of up to 15 seconds created by employees was held, and selected works will be showcased through various internal channels such as company broadcasts.

Shin Sang-gyu, Vice President of Corporate Culture at SK Hynix, said, “Through the short-form contest, we were able to see how the younger generation empathizes with the new behavioral framework,” adding, “It provided an opportunity to share various thoughts that are difficult to express verbally.” He continued, “We will actively develop and utilize content that meets the perspectives of our employees going forward.”

This content was produced with the assistance of AI translation services.