Highly Praised for Containing Many Brain-Activating Substances

‘Brown GABA Rice,’ a functional rice from Goseong-gun, Gyeongnam, was shipped to the United States on the 16th.


The 16 tons (worth $30,674) of ‘Brown GABA Rice’ loaded that day is headed to Los Angeles (LA), USA.

Functional rice called 'Brown GABA Rice' from Goseong-gun, Gyeongnam, has been exported to the United States.

Functional rice called 'Brown GABA Rice' from Goseong-gun, Gyeongnam, has been exported to the United States.

View original image

The functional ‘Brown GABA Rice’ produced through contract farming (141 hectares) with farmers in the Goseong area of Gyeongnam is of the ‘Geumtap’ variety developed by the industry-academic research team at Yeungnam University, characterized by its high content of GABA (Gamma Aminobutyric Acid).


It contains a large amount of GABA, a brain-activating substance (a neuroinhibitory compound that promotes brain cell metabolic function), which is known to promote kidney function, aid energy consumption, and normalize blood sugar enzymes, thereby effectively improving diabetes and obesity, making it very popular among consumers.


The overall export of ‘Brown GABA Rice’ to the United States is managed by Dubo. Since first exporting to the U.S. in 2014, Dubo has been exporting steadily every year, and this year alone, rice exports have reached a total of 67 tons, generating sales of $128,593 (approximately 158.77 million KRW).


President Heo Tae-seong said, “Despite the challenging conditions with a shrinking domestic consumer market, overseas demand for Goseong rice continues to grow steadily. We will strive to export high-quality rice stably through contract farming and thorough production management.”



Director Yeo Chang-ho of the Agricultural Technology Center stated, “We will do our best to increase export volumes and the number of countries we export to, helping to raise farmers’ incomes.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing