Hyundai Department Store Duty Free to Collaborate with OlimPlanet in Building Metaverse Duty-Free Shop

MOU Signed for Metaverse Platform Business

Hyundai Department Store Duty Free announced on the 16th that it has signed a Memorandum of Understanding (MOU) with the metaverse specialist company 'Olymplanet' for a metaverse platform business.

(From left) Kwon Jae-hyun, CEO of Olymp Planet, and Yuk Woo-seok, Marketing Manager of Hyundai Department Store Duty Free, are taking a commemorative photo after signing a business agreement.
[Photo by Hyundai Department Store Duty Free]

Through this agreement, Hyundai Department Store Duty Free plans to build a metaverse duty-free shop using Olymplanet's metaverse platform 'Elifex.' This will allow customers to enjoy shopping vividly in a virtual space implemented in the online duty-free shop, as if they were actually seeing the products. Hyundai Department Store Duty Free aims to introduce a metaverse zone (tentative name) within the online duty-free shop as early as this year.

Yook Woo-seok, Marketing Manager of Hyundai Department Store Duty Free, said, "We are actively introducing various digital contents such as NFT and metaverse to provide customers with unique experiences and services." He added, "We will continue to lead innovation in digital services in the duty-free industry in line with the smart duty-free service construction initiative promoted by Incheon International Airport Corporation."

This content was produced with the assistance of AI translation services.