Law firm LKB & Partners (LKB) has signed a legal advisory contract with First Man Studio, the production company of the drama 'Ojingeo Game 2', to support the global market entry of K-content through this company.

On January 2, 2021, the Seongnae-dong 88 Lawn Square in Olympic Park, Songpa-gu, Seoul, features the Seeker robot Young-hee from the Netflix drama "Squid Game."

On January 2, 2021, the Seongnae-dong 88 Lawn Square in Olympic Park, Songpa-gu, Seoul, features the Seeker robot Young-hee from the Netflix drama "Squid Game."

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On the 15th, LKB and First Man Studio held a contract signing ceremony. The ceremony, held at the LKB Jeonggok Building in Seocho-gu, Seoul, was also attended by director Hwang Dong-hyuk, co-CEO of First Man Studio.


First Man Studio is jointly led by director Hwang, who created a global sensation with the Netflix original Korean drama 'Ojingeo Game 1', and producer Kim Ji-yeon. Through the production of 'Ojingeo Game 2', they are promoting the development of various works to continue global interest and response to K-content. 'Ojingeo Game 1' recorded a cumulative viewing time of 1,650,450,000 hours over 28 days after its release on Netflix. It also achieved the remarkable feat of winning major categories such as Best Director and Best Actor at the Emmy Awards, the first non-English drama to do so.


LKB will provide legal support related to the global market entry of content created by First Man Studio in the future. The legal advisory contract was handled by Lee Jong-hoon, LKB’s lead attorney (age 49, Judicial Research and Training Institute class 34), who graduated from Seoul National University’s Department of Communication and Information, worked for two years at the Seoul Central District Court’s media case division after completing the Judicial Research and Training Institute, and earned a Master of Laws (LLM) degree specializing in intellectual property law at King’s College London. His master’s thesis was titled 'A Study on the Recognition and Application of Publicity Rights in Korea,' reflecting his longstanding interest and experience in media and entertainment law. He resigned from the court in February and joined LKB earlier this month.



LKB stated, "We plan to walk together as a legal partner to ensure that K-content such as films and dramas that First Man Studio is preparing as their next projects can firmly establish themselves in the global market." They added, "Additionally, we will engage in multifaceted cooperation on legal issues related to the protection of creators’ and producers’ rights, including legislation on the distribution of copyright royalties, which director Hwang has recently been working on with domestic film directors."


This content was produced with the assistance of AI translation services.

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