Emart24 Opens 'Creator Studio' Pop-up Store

Sales of Notebooks, Memo Pads, and Stickers

Emart24 announced on the 15th that it will operate a 'Creator Studio' pop-up store at its Samcheong-dong branch in Jongno-gu, Seoul, until the 9th of next month.

This pop-up store features Gazerosin, writer Minjin Lee, and YouTuber Araland, who are receiving great responses from the MZ generation (Millennials + Generation Z) on YouTube and Instagram.

Creator studio popup store exterior.
[Photo by Emart24]

The interior of the pop-up store is designed to resemble the actual working spaces of the creators. It exhibits tools such as palettes, colored pencils, and brushes used by the artists, along with sketches that capture the ideas from their conceptual process.

Customers can purchase the creators' merchandise, which was previously only available online, and explore the studio for a differentiated experience. In particular, merchandise newly designed by the creators in collaboration with Emart24 is exclusively available at the pop-up store.

An Emart24 representative said, “We planned the pop-up store with a decorating concept that would attract the interest of the MZ generation. Since it coincides with the start of the semester and the spring outing season, we expect this pop-up store to provide differentiated value to customers visiting Samcheong-dong.”

This content was produced with the assistance of AI translation services.