Gyeongnam Nonghyup "Sharing Love with Baeksulgi Made from Our Rice"

Campaign to Improve Rice Awareness Among Children Launched

Gyeongnam Nonghyup and Sangbuk Elementary School in Changwon, Gyeongnam, held a promotional campaign on the 14th to improve awareness of rice and promote the consumption of domestic rice for about 500 Sangbuk Elementary students and staff in celebration of "Baeksulgi Day."

During the event, 500 sets of Baeksulgi made from domestic rice and brown rice milk were distributed to children on their way to school, along with promotional leaflets to raise awareness of the value of rice.

Students attending Sangbuk Elementary School are being given a set of Baeksulgi rice cake and brown rice milk.
[Image provided by Gyeongnam Nonghyup]

"Baeksulgi Day," observed on March 14th, was started by Nonghyup in 2012 and has continued for 11 years as an alternative to the commercial "White Day," which involves giving candy. The day promotes rice consumption and changes perceptions by gifting Baeksulgi, a traditional Korean rice cake made from white rice.

Director Kim Ju-yang said, "We ask for your support in using domestic rice to help farmers who are struggling due to the continuous decrease in rice consumption and falling rice prices caused by changes in dietary habits." He added, "We will continue to carry out various promotional activities targeting children, who are the future consumers of rice."

This content was produced with the assistance of AI translation services.