Sambo Motors and Sambo Cultural Foundation (Chairman Lee Jae-ha) pledged on the 10th to donate a total of 300 million KRW, 30 million KRW annually for 10 years, to the Daegu Cultural Arts Promotion Agency (hereinafter ‘Cultural Arts Promotion Agency’) for the development of culture and arts in Daegu, and decided to establish and award the Sambo Art Award.


Sambo Motors is one of the representative companies in the Daegu region. It established the Sambo Cultural Foundation in 2015 to support and nurture local artists and to practice social contribution and sharing for the succession and development of traditional culture.

Chairman Lee Jae-ha of Sambo Motors (left in the photo) is donating 300 million won to the Daegu Cultural Arts Promotion Agency for the development of culture in the Daegu region.

Chairman Lee Jae-ha of Sambo Motors (left in the photo) is donating 300 million won to the Daegu Cultural Arts Promotion Agency for the development of culture in the Daegu region.

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According to the donor’s intention, the Cultural Arts Promotion Agency plans to establish the Sambo Art Award and award one distinguished senior local artist who has devoted themselves to creative activities in the field of art and received artistic recognition, as well as two young artists with great artistic potential and prospects for development.


Winners of the Sambo Art Award will receive prize money and hold a commemorative exhibition at the Daegu Culture and Arts Center the following year, raising expectations that it will become a prestigious art award in the future.


Chairman Lee Jae-ha, who was an art teacher in his youth, was appointed as the chairman of the ‘Daegu Mecenat Council’ launched on the 6th, leading efforts to revitalize mecena activities and promote culture and arts in the region. Through this donation pledge, the Sambo Cultural Foundation expressed its hope that it will serve as a stepping stone for the revitalization of the Daegu mecena movement and the advancement of culture and arts.



Kim Jeong-gil, director of the Daegu Cultural Arts Promotion Agency, said, “We are grateful for Sambo Motors’ great interest in culture and arts,” and added, “According to the donation pledge, we expect the Sambo Art Award to establish itself as a prestigious art prize and play an important role in the development of local culture and arts.”


This content was produced with the assistance of AI translation services.

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