Lotte Chilsung Hosts 'Evian x Tour de France' Exhibition Event
Ongoing at Seongsu-dong Edit Shop 'Jane March Maison' Until the 18th
Lotte Chilsung Beverage announced on the 10th that it will hold an exhibition event in collaboration with 'Evian' and the world's largest cycling race, the 'Tour de France.'
The event will be held until the 18th (closed on Sunday) at 'Jane March Maison,' a French-inspired select shop located in Seongsu-dong, Seoul. The exhibition features photo walls, posters, and goods designed with motifs from the French Alps, allowing visitors to enjoy nature-friendly artwork.
Additionally, various consumer participation events are prepared, including a photo zone certification event where visitors who take a photo at the prepared photo wall and upload it to their personal social networking service (SNS) will receive one 500mL bottle of Evian. There is also a quiz event where participants can answer on-site quizzes and receive one limited-edition Evian Mist 50mL (limited to 500 units) as a prize.
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A Lotte Chilsung Beverage official stated, "Through this event, we hope Evian can meet consumers directly and become more familiar and closer to them," adding, "We plan to carry out various marketing activities to expand contact points with consumers in the future."
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