GS Shop Launches Exclusive Global Golf Wear Brand 'Ashworth'

GS Retail's TV home shopping channel GS Shop announced on the 9th that it will exclusively launch the global premium golf wear brand 'Ashworth'.

GS Shop will showcase the 'Ashworth 3-way Swing Jacket' and 'Ashworth Swing Pants 2 types' through TV home shopping starting at 9:40 PM on the 10th. To commemorate the launch, a 10,000 KRW discount and a 10,000 KRW lump-sum payment discount will be offered when purchasing via the GS Shop app during the broadcast.

Ashworth is a premium lifestyle golf wear brand started in 1987 in Southern California by John Ashworth. It became famous and gained great popularity mainly in the western United States by proposing styles that can be worn both on and off the golf course for those who live a golf-connected lifestyle.

Ashworth is characterized by designs inspired by the natural colors and materials of California and a reinterpretation of the free-spirited lifestyle found in diverse daily life. In Korea, LG Fashion operated the brand in the 2000s, and TaylorMade managed it in the 2010s. This year, it is available again through GS Shop. This is the first time GS Shop has directly contracted and introduced a golf specialty brand.

Huh Kyung-sik, MD of the Sports Casual Team at GS Shop, explained, "Ashworth is a premium brand with high recognition and many customers with purchase experience not only in the U.S. but also domestically, and we secured the domestic sales rights with difficulty. As it is a strategic product to satisfy various customer needs, we plan to focus on providing a differentiated customer experience through Ashworth."

This content was produced with the assistance of AI translation services.