Lotte Department Store Unveils Premium Pop-up... Bottega Veneta Debuts

Avenuel Jamsil Branch, Bottega Veneta Popup on the 9th
First Event at Luxury Popup Space 'The Crown'
Bottega Veneta Store Renewed After 9 Years

Avenuel Jamsil Branch, Bottega Veneta Renovated Store [Photo by Lotte Department Store].

Lotte Department Store announced on the 9th that it will showcase an 'Exclusive Popup' and a 'Renewed Store' of the Italian luxury brand Bottega Veneta.

Bottega Veneta is one of the brands that recorded the highest growth rate in Lotte Department Store's luxury product category, led by bags and wallets featuring 'Bottega Green' introduced last year. The Bottega Veneta store at Avenue L Jamsil offers the widest variety of products in Korea and has been loved by many customers. To celebrate the 9th anniversary of Bottega Veneta's presence at Avenue L Jamsil, an exclusive popup featuring special new products and a newly renewed store?the largest in Korea (about 100 pyeong)?which has been renovated over approximately five months since last November, will be unveiled.

On the 9th, the Bottega Veneta popup store will open at Avenue L's 'The Crown.' The Crown, unveiled on the 3rd, replaces the crown sculpture that was in the basement level 1 plaza and is a luxury popup space created to showcase various premium brand products and trends ahead of customers. Bottega Veneta's '2023 Summer Collection Launch' popup is the first event held in this space and will be available until the 19th of this month. The 2023 Summer Resort Collection products will be launched exclusively, and a limited edition chair by Gaetano Pesce, a world-renowned Italian architect and industrial designer, will also be sold.

The Bottega Veneta store, which reopened after renewal on the 7th, has transformed into the first store in Korea to carry all product categories. The lineup of key products such as shoes has been strengthened, and lifestyle product categories, which were not previously available, have been added. Lifestyle products including pet, sports, and home accessories are introduced for the first time in Korea. The 'Andiamo' bag, introduced last month by Creative Director Matthieu Blazy, is also featured. It is gaining popularity recently, worn by numerous celebrities including BTS member RM.

This content was produced with the assistance of AI translation services.