Sancheong Expo, Excellent Inbound Travel Agency Fam Tour
Accelerating Efforts to Attract Foreign Tourists
The Gyeongnam Sancheong World Traditional Medicine and Anti-Aging Expo Organizing Committee has launched a campaign targeting inbound travel agencies that arrange domestic trips for foreigners to expand the attraction of foreign tourists to the ‘2023 Sancheong World Traditional Medicine and Anti-Aging Expo,’ which will be held in the Donguibogam Village area this September.
From the 7th to the 8th, the organizing committee conducted a fam tour for 14 representatives from domestic inbound travel agencies with excellent records of attracting overseas tourists from Indonesia, Japan, China, and other countries to develop tourism products linked to the Sancheong Expo.
During the 1-night, 2-day fam tour, participants explored the Sancheong Expo site in advance, experienced Donguibogam Village, tried traditional Korean medicine experiences, and toured Sancheong, envisioning the development of tourism products while inspecting the Sancheong Expo and Sancheong County’s tourism resources.
Participants said, “The Sancheong Expo has many unique tourism products suitable for attracting foreign tourists, making it an excellent place to discover travel products,” expressing their commitment to developing tourism products linked to the 2023 Sancheong Expo.
The organizing committee is also promoting a ‘Tourist Attraction Support Project’ that provides inbound travel agencies bringing foreign visitors to the Sancheong Expo with support ranging from 20% to 50% of the ticket purchase amount.
An organizing committee official stated, “Taking this fam tour as an opportunity, we will devote all efforts to attracting foreign tourists by developing unique tourism products that only the Sancheong Expo, held under the theme ‘Promise of the Future, Traditional Medicine in the World,’ can offer.”
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Meanwhile, the 2023 Sancheong World Traditional Medicine and Anti-Aging Expo, themed ‘Promise of the Future, Traditional Medicine in the World,’ is a government-approved international event jointly hosted by the Ministry of Health and Welfare, Gyeongsangnam-do, and Sancheong County, and will be held from September 15 to October 19 in the Donguibogam Village area of Sancheong.
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