Hansome, Complete Renewal of 'H Fashion Mall'... Transforming into a Specialized Overseas Fashion Platform

Our Legacy, the flagship brand of H Fashion Mall.
Photo by Hanseom

Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 6th that it will fully revamp and reopen the ‘H Fashion Mall.’

Through the renewal, H Fashion Mall has significantly strengthened its portfolio of overseas fashion brands, ranging from young casual to traditional casual (TD), contemporary, and luxury brands. In addition to the existing 28 global casual brands such as Tommy Hilfiger, DKNY, and CK Calvin Klein, the Swedish fashion brand ‘Our Legacy’ and the contemporary brand ‘Club Monaco’ will be newly added. Over 500 overseas fashion brands sold at select shops operated by Hansome, including Muji, Tom Greyhound, and Foam Studio, will also be newly introduced. Notable examples include the American luxury brand ‘Fear of God,’ which recently opened its first standalone store in Asia at Hyundai Department Store Trade Center Branch, as well as ‘Jacquemus,’ ‘Tot?me,’ and ‘Ganni.’ Along with the addition of new brands, content commerce aimed at attracting MZ (Millennial + Generation Z) customers will also be strengthened.

To enhance customer shopping convenience, H Fashion Mall will increase video content such as live broadcasts using digital technology and brand campaign videos. Both PC and mobile platforms will be optimized to expand accessibility. The main screen design has also been revamped to an intuitive design that makes it easy to see various services such as brand-specific concepts and events proposed by H Fashion Mall at a glance, rather than the previous method of listing product categories and items.

A Hansome official said, "We will continue to add newly launched brands, including overseas luxury brands Our Legacy and Tot?me, which we sell through exclusive contracts, to firmly establish our position by leading rapidly changing customer trends in the domestic fashion market."

This content was produced with the assistance of AI translation services.