Why Chocolate Sells Better Than Candy on White Day
Chocolate Sales Jump 30 Times on TMON
Tmon announced on the 8th that, ahead of White Day, candy sales slightly increased while chocolate sales surged about 30 times, based on an analysis of customer consumption trends.
Tmon compared the sales trends of popular snack items symbolizing White Day, such as candy and chocolate, from last month 27th to this month 5th with those of the previous year. Chocolate sales rose by 2937%, and cake (200%) and jelly (67%) were also in high demand. On the other hand, sales of lollipops and stick candies increased by only 12%. This indicates a growing preference for a wider variety of chocolates over candy.
Preparations for external dates are also in full swing. Sales of buffet and popular restaurant vouchers for special meals increased by 284% and 329%, respectively. One-day class vouchers (61%) and exhibition tickets (47%), aimed at creating unique memories, are also on the rise.
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Accordingly, Tmon is opening a White Day exclusive event hall until the 14th, offering various products at discounted prices. A Tmon representative said, "We will present a diverse range of White Day-related products tailored to consumer preferences."
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