Namhae Tourism and Culture Foundation Ranks First Nationwide in DMO Development Support Evaluation

Establishing Itself as an Advanced Model Driving Regional Tourism

Gyeongnam Namhae Tourism and Culture Foundation stood tall as the nationwide number one by receiving an S grade in the final performance evaluation of the 2022 Regional Tourism Promotion Organization DMO Development Support Project.

The Namhae Tourism and Culture Foundation received the Korea Tourism Organization President's Commendation as the top overall performer with an S grade among a total of 10 local governments nationwide in the ‘2022 Regional Tourism Promotion Organization DMO Development Project’ promoted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.

Commemorative photo for achieving first place nationwide in the 2022 Regional Tourism Promotion Organization DMO Development Project.

In this evaluation, where 10 local governments nationwide competed, the assessment was conducted through 15 detailed evaluation indicators including tourism governance composition and operation, DMO project operation, and contribution to regional tourism. The foundation earned above-average scores in all indicators, achieving the honor of ranking first overall.

In particular, the Namhae Tourism and Culture Foundation was selected as an excellent organization by receiving the second place nationwide (A grade) in the 2021 DMO public offering project and has been selected as a public offering project participant for three consecutive years. This proves that the foundation’s various tourism revitalization projects are recognized as an advanced model driving regional tourism, raising expectations for future activities.

The Namhae Tourism and Culture Foundation is carrying out convenience travel services through the Namhaegak tourism platform and content projects that induce visits to tourism businesses to realize the value of ‘connecting the region and tourists.’

Additionally, as part of the Namhae tourism online transition project, it is promoting a design package support project for tourism businesses and a promotion project linked with travel OTAs, putting full effort into strengthening Namhae tourism’s online competitiveness.

The ‘Solid Namhae ESG Project’ for building sustainable tourism conditions and carbon-neutral travel, which has been benchmarked by more than 20 institutions and organizations nationwide, also received high marks in this evaluation.

Jo Young-ho, head of the Namhae Tourism and Culture Foundation, said, “Local residents and tourism businesses who directly welcome tourists are the core agents leading Namhae tourism,” adding, “We will continue to do our best to develop new tourism content with the region and enrich Namhae tourism.”

This content was produced with the assistance of AI translation services.