Dongwon F&B Launches 'MyPlant'... Targets Plant-Based Alternative Food Market

MyPlant product. [Photo by Dongwon F&B]

Dongwon F&B is accelerating its entry into the alternative food market by launching a new plant-based alternative food brand. This move aims to strengthen its 'Total Protein Provider' strategy, covering all types of protein from animal-based to plant-based sources.

On the 7th, Dongwon F&B announced the launch and official release of its plant-based alternative food brand, MyPlant. The name MyPlant signifies "the plant-based recipe I choose." The brand was first applied to seven steady-selling products, including tuna and dumplings. 'Dongwon Tuna MyPlant' consists of five products, including one canned and four pouch items, while 'Dongwon MyPlant Dumplings' includes two products: kimchi dumplings and regular dumplings.

The newly released plant-based tuna and dumpling products are made entirely from 100% plant-based ingredients, containing 0% cholesterol and plant-based protein. They also have reduced calorie content. The 'Dongwon Tuna MyPlant Original' product has increased dietary fiber, which can help with blood sugar control, while reducing calories by up to 31% compared to existing lean tuna products.

Dongwon F&B cites the ability to deliver both authentic taste and nutrition despite being plant-based as MyPlant's greatest competitive advantage. In particular, Dongwon Tuna MyPlant replicates the unique texture and flesh-like appearance of tuna based on accumulated tuna processing technology. To suit Korean eating habits, it includes a variety of flavorful sauces such as savory mayo, spicy chicken mayo, and red chili, enhancing convenience for use in sandwiches or gimbap.

Dongwon F&B expects flexitarians?those who follow a flexible vegetarian diet?to be the main target audience for MyPlant, as the 20s and 30s age groups, which have a high proportion of flexitarians, show strong acceptance of plant-based alternative foods.

A Dongwon F&B representative said, "Expanding our product portfolio will further strengthen the overall market competitiveness of the brand," adding, "We will lead the way in creating a healthy food culture by expanding our plant-based product range into various fields in the future."

This content was produced with the assistance of AI translation services.