CU, Sales of Daedongyeojudo and Nationwide Small Brewery Products

Carefully Selected 3 Types of Traditional Liquors and 1 Type of Fruit Wine

Sommelier Kim Da-seul of Daedongyeojudo is introducing four types of alcohol produced at small-scale breweries.
[Photo by BGF Retail]

CU announced on the 7th that it will sell excellent products produced by small-scale breweries nationwide in collaboration with ‘Daedongyeojudo,’ a traditional liquor content and distribution platform.

The products introduced this time were carefully selected by traditional liquor sommeliers and liquor experts affiliated with Daedongyeojudo, all developed at small-scale breweries located in Seoul, Daejeon, and Chungnam. The lineup consists of a total of four types: three traditional liquors rated at the highest level in taste and aroma in their own evaluation, and one fruit wine.

‘Winter Delight’ from Gati Brewery in Seoul is a premium takju made using seasonal open-field Jeju tangerines, offering the refreshing taste of tangerine and lemon with a slightly bitter charm. ‘Ssukcre’ from Jubbangjang Brewery in Daejeon is a takju brewed with mugwort, praised for its subtle mugwort aroma and balanced soft rice flavor.

‘Danhong’ from Hyomobang Brewery in Seoul is a takju containing five red ingredients such as raspberry and hibiscus, characterized by its intense color, sweet and sour aroma, and subtle spiciness. ‘Chuze’ from Mideori Brewery in Seokjang-ri, Gongju, Chungnam, is a melomel (honey wine with added fruit) brewed with natural honey, cherry, and raspberry, offering a refreshing and sweet fruit wine experience.

These products can be found at CU’s liquor-specialized stores, which have more than three times the liquor products and over twice the average sales compared to regular locations. CU currently operates about 30 liquor-specialized stores nationwide. CU plans to continue collaborating with Daedongyeojudo and consistently showcase products from small-scale breweries through these specialized stores.

Lee Jimin, CEO of Daedongyeojudo, said, “We often received inquiries about where to purchase traditional liquors from small-scale breweries. There are many products with excellent taste and quality, and we considered ways for consumers to access these products. Partnering with CU, we have embarked on opening sales channels for small-scale breweries.”

A BGF Retail official stated, “Although interest in traditional liquor has increased compared to previous years, the products introduced at major sales channels are limited. Considering this, we collaborated to preserve the diversity of traditional liquors and support the development of small-scale breweries. We will showcase various products through liquor-specialized stores to make this a successful collaboration case for both online and offline platforms.”

This content was produced with the assistance of AI translation services.