Lotte Department Store Renews App After 5 Years... Enhances Content Reflecting Preferences

Over 7 Million Users
20% Increase in Users Since Rollback Review Launch
Lifestyle Reflected, Major Menu Overhaul

Lotte Department Store app
Photo by Lotte Department Store.

The Lotte Department Store application (app) is being reborn with a new look after five years.

The Lotte Department Store app integrated scattered mobile functions in August 2018 and has since established itself as an app used by over 7 million customers. Last August, it newly launched Lotback Review, where users can share purchase reviews, and expanded the free e-book service Charlotte Bookstore from 1,000 to 70,000 books, resulting in a user increase of over 20%. Recently, with the lifting of the indoor mask mandate and an increase in offline store visitors, the number of customers using the Lotte Department Store app is also on the rise.

On the 6th, Lotte Department Store announced that to provide customers with a more convenient shopping environment and valuable information, it will fully renew the Lotte Department Store app on the 7th, presenting it with a new look for the first time in five years since 2018.

The app offers completely different modes depending on whether it is used inside or outside the store. It is divided into the 'Store In' mode, which emphasizes core functions needed by in-store customers, and the 'Store Out' mode, which places shopping-unrelated features such as Lotback Review, Charlotte Bookstore, and introductions to hot places and restaurants at the forefront. Based on location-based services (GPS), the Store In mode automatically switches upon entering the store, allowing customers to conveniently access essential shopping information such as shopping news of the visited store, floor guides, coupons, promotional events, and parking. A newly introduced 'Easy Mode' is designed with intuitive images and large fonts, focusing on highly usable menus.

Personalized content is also enhanced. Utilizing big data such as basic purchase data, age, and gender, as well as the 'Discover' feature that allows customers to reflect their own tastes and lifestyles, the app provides more detailed information and benefits by recommending different shopping content to over 7 million customers. Previously, limited information was provided only for a single store selected by the customer, but now customized information for frequently visited stores will be integrated to offer richer content. To commemorate the renewal launch, from March 7 to 31, an event will be held where all customers who respond to a preference survey on the Lotte Department Store app will receive a 7% discount coupon.

Menus frequently used by customers have been intuitively reorganized to greatly enhance convenience and usability. The branch guide and store guide menus, which customers use most often to check whether a brand is available and its location, have been moved to the top and visibility improved by leaving only essential information. For food and beverage (F&B) stores, an image menu function has been newly added to visually confirm each dish, in addition to the previously text-only menu function. The search area has also been expanded so that customers can easily search for various information at once, including department store store guides, shopping information, cultural center lectures, and wedding services.

Meanwhile, the Lotte Department Store app aims to be a lifestyle app that accompanies customers beyond simply providing shopping information. Starting with various shopping content, coupons, and mobile promotional event participation features, it has gradually introduced a customized membership system (club) over five years, a digital shopping map that finds the fastest route from the current location to the desired brand, and 'I Am,' which introduces MZ generation (Millennials + Generation Z) icons in an interview format every month. The clubs provide customized benefits and information according to customer lifestyles and interests, such as the 'Newlywed Plus Club' for newlyweds nationwide, the 'Y Community' for MZ generation customers at the main and Jamsil stores, and 'Euljiro Living Men and Women' for office workers around the Euljiro area, surpassing 1.5 million cumulative members.

This content was produced with the assistance of AI translation services.