Portmain Unveils 'Resort Golfwear' Spring Collection

Expanding Categories Beyond Everyday Field Looks

Golfwear brand Portmain announced on the 2nd that it will launch a season collection to welcome the upcoming spring.

This collection consists of two product lines: 'golfwear' and 'lifestyle wear.' It is characterized by expanding the categories beyond everyday field looks such as knits, pleated skirts, and short pants, to include over 40 items such as dresses, sweatshirts, and hybrid jacket setups. Accessories like balaclavas and silk twillies have been enhanced to increase usability in daily life.

Portmain 2023 Spring Collection
[Photo by Highlight Brands]

This collection is the first event presented since Highline Brands, which operates Malbon Golf and others, acquired Portmain last July. Portmain aims to break away from golfwear limited to traditional field looks and promotes resort golfwear inspired by leisure life in New York Hamptons. It pursues a hybrid look expanded to various activities such as golf, tennis, Pilates, and swimming. The core target is women in their 20s and 30s who enjoy diverse sports and leisure activities.

A representative from Highline Brands said, “Portmain’s unique style breaks the stereotypes of sportswear,” adding, “We will continue to strengthen Portmain’s individuality every season.”

This content was produced with the assistance of AI translation services.