Lotte Home Shopping Expands Sales of Bulk Daily Necessities Amid High Inflation

Over 30% Growth in Bulk Daily Necessities Sales
Focused Sales of Popular Daily Necessities Brands

Lotte Homeshopping announced on the 2nd that, as high inflation continues and frugal consumption?buying necessary products in large quantities at low prices?is spreading, it will focus on selling daily necessities such as toothpaste and detergent in bulk packages.

As of the end of last month, Lotte Homeshopping's order amount for daily necessities this year has increased by more than 30% compared to the same period last year, with toothpaste orders more than doubling. Additionally, customers in their 20s and 30s increased by over 50%, indicating that ‘stockpiling’ consumption?buying cheaply during high inflation and using products for a long time?is spreading. Accordingly, Lotte Homeshopping will sell daily necessities from popular brands preferred by customers in bulk packages at reasonable prices.

On the 9th at 3:40 PM, it will sell Persil’s ‘Disc Caps,’ a liquid detergent brand. The detergent comes in capsule form, individually packaged for single use, making it convenient to use. The bulk package includes 148 capsules, including 18 free trial capsules, one type of Vernell kitchen detergent, and two types of Prepf toilet water stain prevention detergent. On the 10th at 1:40 PM, it will sell ‘Dentiste Toothpaste’ containing vitamin C from DSM, a global vitamin manufacturer. It includes natural herbal ingredients that reduce substances causing bad breath. The reasonable package includes seven types of toothpaste and toothbrushes. Also, on the 16th at 9:45 PM, Lotte Homeshopping’s flagship program ‘Choi Yura Show’ will sell the British oral care brand ‘Usimol Toothpaste.’ Since its launch in June last year, it has surpassed 3 billion KRW in cumulative orders and is popular for its luxurious design, strong and refreshing scent, and whitening effect.

Park Hyung-gyu, head of Lotte Homeshopping’s Food & Living Division, said, “As the economic downturn and high inflation continue, frugal consumption?buying cheaply and using products for a long time?is spreading. We plan to offer popular brand household products in bulk packages at reasonable prices to reduce the burden of shopping basket prices for our customers.”

This content was produced with the assistance of AI translation services.